Further Reading
Search Engine RankingSearch engine ranking is a measure of the online promotional success of a web page or website. Most search engines default to ten organic or natural listings per page. Many include sponsor links before or to the right of the results. Many searchers will be satisfied with the first page or two, so getting a top 20 or 30 listing can have an impact on a website's success. News FeedAn news feed aggregator, news aggregator, or feed reader is client application that uses a web feed to retrieve syndicated web content such as weblogs, podcasts, vlogs, and mainstream mass media websites, or in the case of a search aggregator, a customized set of search results. Pay-Per-Click AdvertisingPay per click (PPC) is an advertising technique used on websites, advertising networks, and search engines. Advertisers bid on "keywords" that they believe their target market (people they think would be interested in their offer) would type in the search bar when they are looking for their type of product or service. Web AnalyticsWeb analytics is the measurement of the behavior of visitors to a website. In a commercial context, it especially refers to the measurement of which aspects of the website work towards the business objectives; for example, which landing pages encourage people to make a purchase. Many different vendors provide web analytics software and services. Content ManagementA content management system (CMS) is a computer software system used to assist its users in the process of content management. A CMS facilitates the organization, control, and publication of a large body of documents and other content, such as images and multimedia resources. A CMS often facilitates the collaborative creation of documents. A web content management system is a content management system with additional features to ease the tasks required to publish web content to Web sites. Keyword RelevanceIn computer science, and particularly in search engines, relevance is a numerical score assigned to a search result, representing how well the result meets the information need of the user that issued the search query. In many cases, a result's relevance determines the order in which it is presented to the user. |
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